GA4 is essential tool for e-commerce managers and specialists. New version is innovate, advanced and elastic but takes more time to configure reports that suite your business.
Key Values:
- Appropriate configuration – gives you confidance that you’re collecting right data
- Compatibility with privacy guidelines and AI data modeling
- Dimmensions, metrics and reports tailored to your unique e‑commerce needs
Why Choose Our Services: If you do not want to spend dozens of hours on training and experiments, nor do you want to employ internal analytics specialists, we have tailored our offer just for you.
Cost:
- Time: Initial setup typically takes 2-4 days
- Money: Basic GA4 configuration starts at 200 EUR
FAQ:
- Is Google Analytics 4 the best tool for e-commerce?
Yes, GA4 is currently one of the best tools for e-commerce due to its advanced tracking capabilities, flexibility in handling data, and forward-looking features like predictive analytics and AI-powered insights. It’s designed to adapt to the evolving digital landscape, making it a future-proof choice for e-commerce businesses. - What is the Data Layer?
The Data Layer is a crucial component of website tagging that acts as a central repository where all your website data is stored in a structured format. In the context of GA4 and e-commerce, it’s used to pass information about user interactions, such as product views, add-to-cart actions, and purchases, from your website to your analytics platform. This ensures accurate and comprehensive data collection. - Why are there differences between GA4 and Facebook conversions?
Differences between GA4 and Facebook conversions often arise due to discrepancies in how each platform tracks and attributes conversions. Factors like different attribution models, delays in reporting, and how each platform handles cookies and privacy settings can contribute to these variations. It’s essential to understand these nuances when analyzing data across platforms. - Can I customize the GA4 attribution model?
Yes, GA4 allows for customization of attribution models, enabling you to tailor how credit for conversions is assigned to different touchpoints in a customer journey. This flexibility allows e-commerce businesses to align the attribution model with their specific marketing strategies and customer behavior, providing more accurate insights into what drives conversions
Contact
e-mail: hello@amoec.com
mobile: +48 793 794 682
LinkedIn: Robert Wisniewski